Leading social networks for youth workers

The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. Social networking sites are now estimated to have 3,6 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets. Some prominent examples of social media are Facebook and YouTube (https://pesh.mk/wp-content/uploads/2021/07/3.pdf)

  1. Facebook was the first social network to surpass 1 billion registered accounts and currently sits at more than 2,6 billion monthly active users. The company currently also owns four of the biggest social media platforms, all with over 1 billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. Most top ranked social networks with more than 100 million users originated in the United States, but European services like VK, Japanese platform LINE, or Chinese social networks WeChat, etc.
  2. YouTube hails as the second most popular search engine in the world today, right behind its parent company, Google. If your business could benefit from producing video tutorials or walkthroughs, visually driven instructional content, product reviews or interviews, then this social media platform is a must for reaching their more than 2 billion monthly users. Who’s on YouTube (and why): A whopping 73% of U.S. adults report regularly using YouTube, with a heavy concentration in the age range of 15 to 34 years old. YouTube is broadly popular amongst both men and women, and usage tends to go up alongside income and level of education.
  3. Instagram – Long the home of influencers, brands, bloggers, small business owners, friends, and everyone in between, Instagram has topped well over 1 billion monthly users. If you’re wondering whether a meaningful segment of your audience spends time on the platform, the answer is almost surely a resounding yes. Who’s on Instagram (and why): Instagram has become one of the most popular social media platforms for teens and young adults, especially in the U.S. Use of the app slowly drops off with age but stays consistent across both men and women, so if your customers are under 40, then Instagram can’t be ignored.
  4. Twitter – While Twitter’s monthly active user numbers have hovered consistently around 300 million for a while now, a whopping 40% of those users are active on the site multiple times daily, suggesting that if your audience uses the platform, they’re likely very engaged. The popularity of this social media site remains high amongst tech-savvy users and is particularly active in B2B verticals related to business, marketing, and politics today. Who’s on Twitter (and why): 63% of Twitter users are between the ages of 35 and 65, with males making up nearly two-thirds of those people.
  5. TikTok – This new kid on the block is less than two years old but received over 1 billion downloads of their video-based app during their first year of operation. Today, TikTok reportedly sees over 800 million monthly users, which instantly places it amongst the top social media platforms in the world in terms of sheer user figures. Who’s on TikTok (and why): Around 50% of TikTok’s audience is under the age of 35 in the U.S., with most of that audience concentrated amongst those between the ages of 16 to 24.
  6. Pinterest – Pinterest has become a very popular social bookmarking tool for saving ideas and finding creative inspiration when it comes to everything from cooking to DIY home projects, vacation ideas, interior design, business, and everything in between. With an audience predominantly consisting of adult women, this social media platform is also often cited as a crucial part of the product discovery journey. Who’s on Pinterest (and why): With over 320 million monthly users, Pinterest boasts one of the most concentrated audiences of women amongst all social media sites. Nearly 80% of their users are female, with a heavy concentration amongst millennials.
  7. Snapchat (Adobe, 2021) – Despite seeming to lose some ground to competitor social media platforms like Instagram and TikTok, Snapchat remains one of the most heavily used apps with the under 25 years of age demographic—boasting over 300 million monthly users in recent months. Most Snapchat users frequent the app to share updates and communicate with friends and family through disappearing images and short video messages.

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